When media revenue growth hits a bottleneck, new opportunities are within reach.
OTT Platforms
OTT and streaming platforms are facing slower subscription growth and increasingly complex multi-device playback environments. Server-side ad insertion helps reduce adaptation costs, improve content-to-ad transitions, and unlock new revenue through programmatic, personalized advertising.
Broadcasters and TV Channels
Broadcasters and TV channels need new ways to grow advertising revenue beyond traditional TV models. Server-side ad insertion helps channels become more internet-ready by reusing SCTE-35 signals to deliver different ads across regions from a single channel, while preserving the original viewing experience.
Content Rights Holders
Content rights holders often face high OTT platform costs and limited monetization options for long-tail content. By assembling content into FAST channels and distributing them across multiple platforms, they can turn content assets into sustainable advertising inventory.
In-Vehicle Broadcasting
In-vehicle media is primarily audio-based and not suited for complex interactive ads. Server-side ad insertion enables cloud-based audio ad insertion without relying on frontend ad SDKs, while supporting localized ads by city, route, vehicle model, and time period.
Live Sports and Events
Live sports and events often face high concurrency peaks and time-sensitive viewing experiences. With ad prefetching and server-side ad insertion, platforms can ensure smoother live ad transitions and unify monetization across live streams, replays, and highlights.
A complete streaming media suite for every business need
If You Are a Content Owner
Live Stream
Use StreamLive for transcoding and processing, and use StreamLive to configure ad markers for live streams.
VOD Content
Use Media Processing Service for transcoding, and use the StreamPackage AVOD feature to configure ad markers for VOD files.
FAST Channels
Use StreamPackage to perform channel linear assembly for live streams and VOD files.
If You Are a Broadcasting Platform
Integrate with ADS
Preconfigure ad creatives and delivery strategies in your ADS.
Configure Server-Side Ad Insertion
Configure content sources and ADS URLs in the StreamPackage SSAI feature.
Content Distribution
Deliver content with low latency and high stability through Tencent Cloud Streaming Services' global network of 3,200+ acceleration nodes.
Personalized Ad Insertion
When a playback request is initiated, StreamPackage parses the origin request information, checks the ad markers, requests ad creatives from the ADS, and stitches the transcoded ad segments into the content source for distribution.
If You Want to Integrate with an ADS System
Support for Third-Party Ad Platforms
We support integration with major advertising platforms, enabling ad delivery immediately after integration and reducing repeated integration costs.
I Am a Publisher
We provide a SaaS-based Publisher Console to help you manage ad placements, obtain Ad Tags, and view ad impression revenue.
I Am an Advertiser
We provide a SaaS-based Advertiser Console to help you create delivery plans, upload ad creatives, and track campaign performance.
An End-to-End One-Stop Solution
Intelligent Identification of Ad Insertion Points
Based on WAND-Sense multimodal content understanding, the solution intelligently analyzes media assets, automatically identifies semantic transitions and optimal ad insertion points, and writes SCTE-35 ad markers.
More Adaptive Ad Formats and Content Integration
The solution provides multiple ad formats, including full-screen, L-shaped, picture-in-picture, and U-shaped layouts. It also supports in-content ad placement based on the video scene, further improving monetization efficiency.
Fully Optimized Viewer Experience
Ad stitching is completed in the cloud. Viewers receive a continuous stream, eliminating black screens and buffering caused by client-side ad stream switching.
Personalized Advertising for Every Viewer
Intelligent matching enables personalized ads to be delivered to different viewers, significantly improving revenue and profitability.